Thinking

Everything Rami Cassis writes, says and is quoted on, newest first.

The First 30 DaysIssue 4, 17 Sept 2026

Your company's sales function can make or break its growth

Revenue growth depends on sales. Working through the pipeline, from marketing leads to account managers, shows which forecasts are achievable.

You can't promise year-on-year revenue growth without sales to back it up.

Last year, 86% of executives expected to hit their revenue targets, but 42% fell short, according to a Bain & Company survey.

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Earlier issues

30 Jul 2026To grow a business, you need to assess operations effectivelyRami Cassis argues that assessing a new business should start with client conversations, not KPIs, before digging into processes by business model.3 min read
1 Apr 2026When stepping into a business, don't forget about its clientsThe true state of a business is found not in the boardroom but with its clients, whose experience should be tested against what management claims.4 min read
1 Mar 2026Every new investment starts with questionsThe first 30 days in a new investment have no fixed order, but they should always begin with asking the right questions of management, employees and clients.3 min read

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