Fintilect launches with Rami Cassis as CEO, marking the start of a new chapter for the financial services sector

• Fintilect combines three established financial technology companies and is a portfolio company of Parabellum Investments, the family office of Fintilect CEO Rami Cassis. 
• Cassis becomes the day-to-day CEO of Fintilect, which is the most sophisticated hyper-personalized digital banking technology and consulting company available to the financial services sector today. 
• An amalgamation of ieDigital, Connect FSS and ABAKA, Fintilect has a heritage of over 50 years and delivers an enhanced, sophisticated and transformational proposition for new and existing clients across the US and UK. 

Fintilect, the new identity for three market-leading financial technology companies spanning the US and the UK, was officially launched on 21st August 2024. The company enables regional and global financial services institutions to deliver one of the most advanced hyper-personalized, AI-driven digital banking experiences available today. 

Through Fintilect, clients can recognize and communicate with their customers as unique individuals, resulting in vastly improved engagement levels, higher conversion rates and higher upselling rates. Fintilect does this by harnessing the power of AI and machine learning capabilities to study customers’ lifestyles and financial habits. Together with demographic data such as their hobbies, leisure activities and aspirational insights, this rich data set is analyzed in real-time to predict actions that will best resonate with a customer and the channel and phrasing of communication most likely to result in a successful outcome. 

Rami Cassis, Fintilect CEO, said: “Today’s members and customers expect to be understood as individuals, with their specific life goals, ambitions and aspirations fully considered. By using reliable and consistent execution, backed up by sensible pricing and open communication, Fintilect provides these hyper-personalized insights to banks, building societies, credit unions and other providers, enabling them to grow their market share through closer engagement with customers using an innovative blend of AI and digital functionality.” 

Fintilect is an amalgamation of three companies: ieDigital, Connect FSS and ABAKA. Together, they have a combined heritage of more than 50 years that informs the practices of Fintilect. The existing platforms and services offered by these three companies will continue to be core parts of Fintilect’s client offering. 

ieDigital was formerly the digital banking engagement platform and digital transformation provider for the UK. At the same time, Connect FSS was a major enterprise digital banking credit union service organization exclusively serving credit unions in the US. ABAKA’s multi-award-winning AI-driven recommendation engine will remain available on a standalone basis or in conjunction with Fintilect’s other services and platforms. 

Rami Cassis takes on the role of Fintilect’s day-to-day CEO and is responsible for leading the company’s ongoing strategic growth and evolution. The launch of Fintilect is the latest move in Rami’s plans to drive ongoing global growth, particularly in the US. 

Grant Parry, Founder of Connect FSS, steps into the role of Fintilect’s Chief Strategy Officer, while Fahd Rachidy, Founder of ABAKA, holds the title of Director, AI Global Sales. These senior appointments will ensure the expertise of each company remains entrenched in the overarching identity of Fintilect. 

About Rami Cassis  

Rami Cassis is an international growth investor and CEO of Parabellum Investments. In 2012, he founded Parabellum Investments, his family office, which invests his own capital to acquire, build, and grow businesses, with a focus on the technology and life sciences sectors. He usually seeks to take a controlling position in his investments, and he has led complex transactions in every continent except Latin America. Known for his hands-on approach, he usually acts as Executive Chairman, although he sometimes steps in as interim CEO. He has a robust background in business operations, having worked in leadership positions at both Schlumberger and Atos. Further information can be found at www.ramicassis.com. 

About Fintilect  

Fintilect’s powerful AI-powered data insights enable financial services providers across the US and UK to understand and respond to each customer’s unique needs. By offering a complete platform that can be tailored to specific requirements, Fintilect helps financial institutions increase customer loyalty and optimize their digital banking functionality. 

The Fintilect name encompasses three platforms: 

• Fintilect Interact: Providing sophisticated, intuitive digital functionality for banks, building societies and motor finance providers in the UK. 
• Fintilect Emerge: Providing digital channels specifically for credit unions in the US. 
• Fintilect ABAKA: The award-winning AI-driven recommendation engine. 

For further information, please visit www.fintilect.com 

About Parabellum Investments  

Parabellum Investments, the family office of Rami Cassis, owns a portfolio of companies across enterprise software, business & IT services, life sciences and fintech, including Fintilect. The firm deploys its own capital to acquire majority control of companies in these sectors anywhere in the world. 

For further information, visit www.parabelluminvestments.com